Hanesbrands' global media business is up for review. The clothing company known for its t-shirts, socks and underwear invested $34 million in media globally last year, and 29% of that was in digital spend, per COMvergence data. Publicis Media's (PM) Spark Foundry is the incumbent. The PM agency declined to say if it's defending the...
Hanesbrands' global media business is up for review. The clothing company known for its t-shirts, socks and underwear invested $34 million in media globally last year, and 29% of that was in digital spend, per COMvergence data. Publicis Media's (PM) Spark Foundry is the incumbent. The PM agency declined to say if it's defending the...
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